Most marketing problems aren't marketing problems.
They're positioning problems. Messaging problems. Audience problems. Priority problems.
Organizations often come looking for a new campaign, a new website, or more content. Sometimes that's the answer. Often it isn't.
My role is to help identify the highest-leverage opportunities for growth and then create practical plans to pursue them. That means asking difficult questions, challenging assumptions, and focusing on outcomes rather than activities.
The goal isn't more marketing. The goal is better results.
“Justin Wedes has written the book on modern brand and marketing use of digital platforms to tell the stories of movements, individuals, companies and brands. He is one of the few in the new generation of digital storytellers who understands the fundamentals of great storytelling along with the methods to connect stories to audiences.”
“Justin's mastery of social media and online campaigning has influenced my organization's ability to connect with the community in ways we never imagined. He's just as inspirational in all his pursuits as an advocate for meaningful change, locally and globally.”
"What sets Justin apart is his genuine willingness to help others. His dedication and support have had a meaningful impact, and I’m grateful for the opportunity to work with him. He has been an incredible asset to my business."
“Justin is not only confident in his decision-making but also quick on his feet, intelligent, and empathetic, which all make him a great leader. He genuinely cares about his employees, and his leadership style was one that empowered the team to excel and grow. He also listens attentively to different perspectives, ensuring that everyone’s voice is heard, and his transparency created an environment of trust and open communication. He is one of the best bosses I’ve ever had.”
"Justin and the Flow team did a terrific job of helping us refine the narrative we wanted to capture through video. In the end, they delivered a product that properly encapsulates the spirit and purpose of our organization."
“From our first meeting with Justin, we knew that we had a great fit--not only from a technical aspect but from a shared vision in not only the creative assembly of the final project but also the empathy and flexibility that must be present… an absolute joy to work with through every aspect of a very complex shoot.”
Justin and his team initially worked with us to deliver a livestream to our entire company, but his quick-to-learn intuition and all around leadership jumpstarted a series of 3-5 minute videos on a national scale for us. Justin was able to adapt quickly and expand his team even quicker. Flow became a "go to" source for us with high-quality video production needs. What was more impressive was Justin's entrepreneurial backbone and ability to evolve. He took a small team in a short amount of time and developed his infrastructure to take on enterprise level work. Justin is a roll up the sleeves, scrappy business strategist but also well aligned with data and metrics that helps tackle the full sales and marketing funnel.
Nonprofits, educational institutions, startups, growing businesses, and organizations looking for strategic marketing guidance.
No. While storytelling is a core strength, we also help with positioning, messaging, content strategy, campaigns, and marketing operations.
Absolutely. Many engagements are collaborative and designed to strengthen existing internal capabilities.
Yes. Some clients need ongoing support while others benefit from focused workshops or consulting sessions.
Every engagement starts with goals. We define success upfront and build strategies designed to achieve measurable outcomes.
Sometimes. If video, photography, or content production becomes part of the strategy, we can help execute it as well.
