Hillel Bus Collective + Hillel Day School
September 2025

The Hillel Bus

Expertise

Community Organizing, Leadership

Platforms

Parent Meetings, Social Media, Email

Deliverables

Market Research, Enrollment, Staffing
The Hillel Bus

“A group of determined parents came together, put the wheels in motion, and literally changed the road ahead.”

– Detroit Jewish News, October 2025

Project Overview

In the summer of 2025, I organized a group of parents to explore the feasibility of a daily, roundtrip bus to our local Jewish day school, Hillel Day School. What began as a conversation amongst friends quickly blossomed into a full-fledged parent-led initiative and, ultimately, a successful first-of-its-kind pilot program with nearly 50 students from 26+ families enrolled. Here's the story of how a dedicated group of parents and I partnered with our school leadership to solve a simple yet vexxing problem.

Execution

In order to establish the feasibility of the bus – which the school and our team agreed would be parent-led, paid-for, and operated – I developed a research survey over the summer of 2025 with detailed questions for prospective families about interest, logistics, and cost affordability of the program. This led to over 100 responses from interested parents in the local community, which I used to build a volunteer team of interested parents to do further outreach to prospective families.

Over the course of several weeks and parent info sessions, we secured commitments from parents representing nearly 50 students to enroll. In parallel, we competitively bid the bus contract to several reputable local and national bus companies. We also began searching for a part-time bus monitor and program admin who would ensure that kids as young as two could safely ride the bus (in five-point bus restraints similar to a car-seat). As a bonus, I negotiated with the community Jewish high school in the area to include them in the bus route to increase the catchment market for prospective families and provide a valuable service to families with kids of all ages.

With the support of our skilled attorney, Aaron Schaer of Ballard Spahr LLP, I developed a Board of Directors for a fledgling parent-led organization that worked in partnership with the school to operationalize the bus program. We hired our part-time staffer and launched our service officially in September 2025 just in time for the start of school. The program continues to grow, with new families enrolling and plans for a local after-school enrichment program as well as "Pickup Playdates" to bring together bus families for community-building.

The Hillel Bus Collective board includes Allison Gutman, Elana Parker, Kate and David Zenlea.

The bus program is generously supported by the Byron & Dorothy Gerson Innovation Fund as well as generous anonymous donors.

Results

The Hillel Bus pilot program has been a marvelous success! By the numbers:

2 = years old the youngest age for participants (in 5-point restraint system)
25 = Hillel Day School parking spaces freed up for dropoff/pickup
48 = Children actively enrolled in the bus
$150 = current per-child monthly bus cost w/ philanthropic subsidy
250+ = hours per week of regained time not spent commuting
1200 = trees planted, the equivalent carbon impact of new bus

“Exceptional and necessary undertaking. Thank you Justin and all others involved.”
– Shimon G. Levy, Bus Parent

Photos by David Zenlea

Photos

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